Principles of reciprocity and liking

6 psychological principles of sales and marketing

In the world of conversions, every step in the course of persuasion counts. Here's how you can use Cialdini's 6 principles of persuasion to increase conversion rates.

Digital Transformation is about Humanware too

Digital Transformation

Find out more about importance of  culture and human capital when it comes to digital transformation

Neurosales in your car workshop

Enhancing Sales Impact through Neuroscience

Our purchasing decisions are predominantly driven by deep emotions and instinctive processes, with rational thinking often serving to justify choices made at a deeper, unconscious level.

The Key Revolution for Competitive Advantage

Digital Transformation

Read more about fundamentals of digital transformation with examples.