Principles of reciprocity and liking
6 psychological principles of sales and marketing
In the world of conversions, every step in the course of persuasion counts. Here's how you can use Cialdini's 6 principles of persuasion to increase conversion rates.
Digital Transformation is about Humanware too
Find out more about importance of culture and human capital when it comes to digital transformation
Neurosales in your car workshop
Enhancing Sales Impact through Neuroscience
Our purchasing decisions are predominantly driven by deep emotions and instinctive processes, with rational thinking often serving to justify choices made at a deeper, unconscious level.
The Key Revolution for Competitive Advantage
Read more about fundamentals of digital transformation with examples.